A BRAND SAYS HEITA FOR THE FIRST TIME
The launch of 8.ta, South Africa’s fourth mobile network. South Africa’s vast majority have little to no web access. We used traditional media on an unprecedented scale, sparking viral wildfire. An unbranded teaser campaign generated epic intrigue across all viral platforms using one word, “Heita”, a colloquial/local slang term meaning “Hello” and the written form of our brand name, 8ta.
Four custom artworks to tell the very unique story you find inside every Nederburg wine for these limited edition bottle wraps. Project done with TBWA.
Where diets go to die
The Patisserie is a french-style cake shop in the heart of Joburg. Established in 2003, it confirms that high-quality ingredients do make for a high quality eating experience. These posters were created to communicate detail and indulgence that goes into making it one of the best.
50 Years of Big Mac
Celebrating the 50th anniversary of the Big Mac, we created nostalgic posters for McDonalds, comparing then and now. Project with TBWA.
LOSE YOUR PHONE, LOSE YOUR FRIENDS
In the days before smart phones some people used to copy their cell phone contacts into little address books by hand. The rest of us had to just go make new friends if something horrible happened to our phones. These print adverts for Vodacom's Back-it-up talks about their innovative (at the time) answer to this problem.
Bull & Bear Markets
Liberty Bull & Bear were characters created with Native VML to accompany tactical social media posts. Each week Bull & Bear commented on current issues affecting the markets. Bull represents a bull market with rising prices, where Bear represents a bear market, which is in decline.
A Floral Biography
In-store posters map out the lives of famous women of different ages, who live or have lived extraordinary lives (Princess Diana, Elizabeth Taylor and Britney Spears) according to the flowers they would have received during their lifetimes. One is able to look at each woman's graph and get a quick visual overview of how their lives turned out: for instance Princess Diana had one marriage, two children in quick succession and a massive outpouring of grief upon her death. Her overall visual is also reminiscent of a funeral wreath. At the time this campaign was created in 2009, Elizabeth Taylor was still alive (and Britney Spears was still relevant).