My name is Sarita Immelman, founder & illustrator at Fresh Helga. We create custom illustration languages for boutique & corporate brands. I have spent my career consistently crafting overtime to elevate the jobs I do to become something more than the brief requires. I started doing this for the validation, but now it's the guiding philosophy to creativity and life that I need to get up in the morning. 

With that said, I've been working in adland long enough to understand that my personal feelings about life isn't relevant to your brand. I hope my work is able to talk on my behalf here. I hope it tells you that crafting as a moral imperative CAN translate into a unique answer to every brief. My indulgence can be useful to your brand :)
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