LOSE YOUR PHONE, LOSE YOUR FRIENDS: In the days before smart phones some people used to copy their cell phone contacts into little address books by hand. The rest of us had to just go make new friends if something horrible happened to our phones. These print adverts for Vodacom's Back-it-up talks about their innovative (at the time) answer to this problem.
 
 
Additional Credits: Grant Jacobsen (ECD), Alan Lewus (CD), Mimi Cooper (CD), Marcus Moshapalo (Art Director), Stefanus Nel (Copywriter), Annette Nel (Copywriter)
 
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