Additional Credits: Grant Jacobsen, Sanché Frölich
A Floral Biography
In-store posters map out the lives of famous women of different ages, who live or have lived extraordinary lives (Princess Diana, Elizabeth Taylor and Britney Spears) according to the flowers they would have received during their lifetimes. One is able to look at each woman's graph and get a quick visual overview of how their lives turned out: for instance Princess Diana had one marriage, two children in quick succession and a massive outpouring of grief upon her death. Her overall visual is also reminiscent of a funeral wreath. At the time this campaign was created in 2009, Elizabeth Taylor was still alive (and Britney Spears was still relevant).