5.5% ALCOHOL – 100% BS: Existing concept brand "Blink Stefanus" needed an updated CI for his new range of craft beers. A monogram was created with his initials "BS", and also gave us the perfect idea for labels and a launch campaign. 5.5% Alcohol. 100% BS. The usual Blink Stefanus helmeted face was replaced with African politicians, famous for the BS they speak. This gave each brew its own distinct personality, with its own personal brand of BS you are likely to speak when you drink it!
Additional Credits: Susan Aukema, Vanessa Pearson, Stefanus Nel, Annette Nel.