THE WOLF: ‘The Wolf In Sheep’s Clothing’ is a range of menswear inspired by the Biblical quote “They come to you in sheep’s clothing, but inwardly they are ferocious wolves”. Our logo is a wolf posing as the Catholic symbol “Agnus Dei” (Lamb of God). Three variations gives the brand freedom to create with the punk-style wordmark, wolf’s head icon and full coat of arms for the label.
HIS LEGACY: In contrast with the logo, the Corporate Identity focuses on the devastation the wolf leaves in his wake as he pillages through a sheep village. Illustrations of a sheep’s skull, shaved slave army and a cut-throat razor (sheep shaver) remind you to beware when opening the box.
Additional Credits: Yvonne Hall, Andrew Chandler, Jacques van der Watt, David Prior.
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